Published Works

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Meet the Author: Dr. David Allan

As a prolific writer, Dr. David Allan masterfully bridges the gap between academia and the broader world of digital culture. His publications, ranging from peer-reviewed articles to insightful blog posts, reflect a deep understanding of the intersections between music, marketing, and technology. Dr. Allan’s work serves as a beacon for those navigating the complex landscapes of audio marketing and digital assets, offering both scholarly depth and accessible insights.

Through his engaging writing style, Dr. Allan invites readers into a world where academic rigor meets the dynamism of the digital age. His contributions illuminate the nuances of how music shapes consumer experiences and the evolving significance of NFTs in the digital economy. As an author, Dr. Allan not only educates but also inspires, challenging us to think differently about the role of sound and digitality in our lives.

Concept of coming soon

Navigating the NFT Universe with Dr. David Allan

Dive into the world of Non-Fungible Tokens (NFTs) with 'The ABCs of NFTs' by Dr. David Allan. Explore the fundamentals, intricate details, and the future implications of NFTs in the digital landscape.

The Power of Sound in Branding

'Super Sonic Logos' by Dr. David Allan unravels the strategic use of sonic branding in today's business world. Learn how iconic sonic logos are created and how they amplify brand identity.

The Beat of Marketing: Music's Role Revealed

In 'Hit Play,' Dr. David Allan delves into the symbiotic relationship between music and marketing, showcasing how melodies influence consumer behavior and brand perception.

Harmonizing Music and Marketing Strategies

'This Note’s for You' by Dr. David Allan presents an insightful analysis on the integration of music within marketing campaigns, offering practical advice for leveraging music for brand enhancement.

Dr. David Allan: A Scholarly Journey Through Words

Dr. David Allan’s contribution to academia extends beyond the classroom, encompassing a vast array of published academic articles, book chapters, and other scholarly writings. His work, which delves into the intricate relationship between music, marketing, and digital culture, showcases his expertise and innovative thinking. For a comprehensive insight into Dr. Allan’s published works and contributions, download his CV to explore the depth and breadth of his scholarly endeavors. You may also visit Sage Knowledge to see a list of Dr. Allan’s published cases. 

Unlock Dr. Allan's Expertise

Looking to elevate your project with audio branding or need a dynamic speaker for your event? Dr. Allan offers a wealth of expertise in marketing consulting, speaking engagements, and podcast guest appearances.