Meet David Allan, a renowned professor and marketing expert. He currently serves as a Professor of Marketing at Saint Joseph’s University in Philadelphia, where he’s had a profound impact on the curriculum and student mentoring. With a Ph.D. in Mass Media and Communication from Temple University, an M.B.A. in Marketing from Saint Joseph’s University, and a recent Master of Legal Studies (M.L.S.) degree in Entertainment Law from USC, David’s academic journey is nothing short of impressive.

David Allan’s research interests are equally impressive. He specializes in advertising cues and their effects, with a focus on music, commercial lengths, and disclaimers. His work delves into the intriguing intersection of music, artificial intelligence, and the metaverse in marketing. David has published extensively in reputable journals, such as the Journal of International Consumer Marketing, the International Journal of Retailing and Distribution Management, and the Journal of Business Ethics.