Dr. David Allan’s journey in the world of marketing and media is a blend of rich academic rigor and real-world experience. With over 25 years in the radio industry, he has navigated various roles from a DJ to a VP of Programming. This practical exposure complements his academic ventures, where he passionately imparts wisdom as a Professor of Marketing at Saint Joseph’s University. Dr. Allan’s expertise in music marketing and audio branding is not just theoretical; it’s a craft honed by decades of hands-on experience in the field.

An author of insightful books on music and advertising, Dr. Allan extends his influence beyond the classroom. His works such as ‘This Note’s For You’ and ‘HitPlay’ delve into the intricate relationship between popular music and marketing excellence. His scholarly contributions to journals and case studies mirror his dedication to understanding and shaping the landscape of audio branding. Dr. Allan’s unique perspective enriches not only his students but also the broader marketing community, making him a sought-after speaker and consultant.”