Dave Allan, PhD



Dave Allan, PhD is an Assistant Professor of Marketing at Saint Joseph’s University in Philadelphia, PA and the Founder and President of Dave Allan Media and Marketing - a full service programming and marketing consulting firm which counts among its clients Greater Media, Inner City Broadcasting, and Viacom. Allan specializes in a range of media and marketing issues including: advertising, communications, consumer behavior, creating and measuring customer value, popular music, and media management. Allan is a highly sought after speaker, commentator, and analyst on issues related to marketing, broadcasting, radio deregulation, and the impact of the media on popular culture. Allan has been featured in numerous publications including Billboard Magazine, Radio and Records, and was the focus of a featured article in the Philadelphia Inquirer Magazine.


Dr. Allan is a 1981 graduate of The American University in Washington, DC with a BA in Communications and a 1999 graduate of Saint Joseph's University in Philadelphia with an MBA in Marketing. In Fall 2003, Allan completed his Ph.D. from Temple University in Mass Media & Communication and accepted a position in the Marketing Department at Saint Joseph's University in Philadelphia. Allan is married and the father of three - two daughters and a son. Together he and his wife Alice are participants in the Philadelphia Futures Student Sponsorship program which provides mentoring and financial assistance to students in need. Allan is also on the board of directors of the International Student Athlete Academy (ISAA).
DAVID ALLAN
dallan@sju.edu
drdavidallan.com

 

 
Saint Joseph’s University
5600 City Avenue
Philadelphia, PA 19131
Phone: 610-660-1637
Fax: 610-660-3239

 

190 Murphy Drive
King Of Prussia, PA 19406
Phone: 610-265-2410
Fax: 610-337-8883
Cell: 215-439-8360
EDUCATION
·Ph.D. 2004 Mass Media and Communication, Temple University
·M.B.A 1999 Marketing, Saint Joseph’s University
·B.A. 1981 Communications, American University


DISSERTATION
Title: “The Role of Personal Significance: Effects of Popular Music in Advertising On Attention, Memory, Attitudes and Conation”


The purpose of this study was to determine the role of personal significance on the effects of popular music in advertising to determine both the theoretical (the effect of personal significance to the individual of popular music on the processing of advertising messages) and practical (the design of more effective advertisements using popular music) implications. The results indicated that advertising with popular music that is high in personal significance can lead to greater attention to the ad (brand) and the music, greater memory for the brand, more favorable attitudes toward the brand and the advertisement, and greater conation.


TEACHING EXPERIENCE
·Saint Joseph’s University, Department of Marketing, Assistant Professor 2003-Present
·Saint Joseph’s University, Department of Food Marketing, Adjunct Professor 2000-2003
·Temple University, Department of Journalism & Advertising, Adjunct Professor 2002
·Holy Family College, Department of Marketing-Management, Adjunct Professor 1999-2000


COURSES TAUGHT
Undergraduate: Marketing Communications, Music Marketing, Media Management, Consumer Behavior, Communication Marketing, Introduction to Marketing, Introduction to Advertising
Graduate: Creating and Measuring Customer Value, Marketing Concepts.


RESEARCH
Primary research interest is in advertising from an effectual, conceptual, analytical and societal perspective. Scholarship originates from the perspective of advertising as popular culture interacting with a variety of executional cues such as popular music, length, disclaimers, and icons with both economical and ethical implications.


JOURNAL PUBLICATIONS
Allan, David (2007), “Sound Advertising: A Review of the Experimental Evidence on the Effects of Music in Commercials on Attention, Memory, Attitudes, and Purchase” Journal of Media Psychology [On-Line]. Available: http://www.calstatela.edu/faculty/sfischo/


Allan, David (2007), “Comparative Effectiveness of 30- Versus 60-Second Radio Commercials on Recall and Rate,” Journal of Radio Studies 14 (2) 165-177.


Allan, David (2006), “Effects of Popular Music in Advertising on Attention and Memory,” Journal of Advertising Research, 46 (4) 434-444.


Herbst, Kenneth C. and David Allan (2006), “The Effects of Brand Experience and an Advertisement’s Disclaimer Speed on Purchase: Speak Slowly or Carry a Big Brand,” International Journal of Advertising 25 (2) 213-222.


Allan, David (2005), “An Essay on Popular Music in Advertising: Bankruptcy of Culture or Marriage of Art and Commerce,” Advertising and Society 6 (1). [On-Line]. Available: www.aef.com


Allan, David (2005), “On Popular Music and Advertising,” Popular Musicology Online. [On-Line]. Available: www.popular-musicology-online.com


Allan, David (under review), “Incorporating Ethics into the Marketing Communications Class: The Case of Joe Camel,” Marketing Education Review.


Allan, David (under review), “Popular Music in Prime-time Television Commercials,” Journal of Advertising Research


Herbst, K. C., Allan, D., and Finkel, E. J. (working paper), When Consumers Witness Products “Pulling a ‘Fast’ One”: Product Trust as a Driving Mechanism for Purchase Intention


BOOK CHAPTERS
Allan, David (2007), “Sound Retailing: Music Effects on Shopping Behavior,” Bricks and Mortar in the 21st Century. ed. Tina Lowry. Lawrence Erlbaum Associates: Mahwah, NJ.


BOOK REVIEWS
Allan, David (2006) Global Marketing and Advertising. Marieke de Mooij Sage: New York, NY International Marketing Review 23(6).


CONFERENCE PROCEEDINGS
Allan, David (2007), “Sound Advertising: A Review of the Experimental Evidence on the Effects of Music,” Association for the Education of Journalism and Mass Communication (AEJMC), Washington, DC August 9-12, 2007.


Herbst, Kenneth C., David Allan, Eli Finkel, (2007), “Trust is the Name of the Game: The Effects of Brand Familiarity, Disclaimer Speed, and Trust on Purchase,” 2007 American Marketing Association (AMA) Marketing and Public Policy Conference, Washington, DC June 1-3, 2007


Allan, David (2007), “Incorporating Ethics into the Marketing Communications Class: The Case Of Joe Camel” in Proceedings of the American Marketing Association International Collegiate Conference, New Orleans, LA March 29-31.


Allan, David (2006), “Does Popular Music Make Causes Popular with Generation Y? A Survey of Live 8 Concertgoers.” In Proceedings of the Social Marketing Advances in Research and Theory (SMART) Conference Baniff, Canada October 19-21, 2006


Allan, David (2006), “Music Placement in Prime-time Television Commercials,” Association for the Education of Journalism and Mass Communication (AEJMC), San Francisco, CA. August 4th – 6th


Allan, David (2006), “Are We Teaching Ethics in Marketing? A Survey of Saint Joseph’s University Students’ Attitudes and Perceptions,” in Proceedings of the American Marketing Association Intercollegiate Conference, Orlando, FL. March 23rd- 26th.


CONFERENCE PRESENTATIONS
Allan, David (2008), “Don’t Blink or You Might Miss It,” National Association of Broadcasters/Broadcast Education Association Conference, Las Vegas, NV. April 16th -19th.


Allan, David (2007), “Sound Advertising: A Review of the Experimental Evidence on the Effects of Music,” Association for the Education of Journalism and Mass Communication (AEJMC), Washington, DC August 9-12, 2007.


Herbst, Kenneth C., David Allan, Eli Finkel, (2007), “Trust is the Name of the Game: The Effects of Brand Familiarity, Disclaimer Speed, and Trust on Purchase,” 2007 American Marketing Association (AMA) Marketing and Public Policy Conference, Washington, DC June 1-3, 2007


Allan, David (2007), “Incorporating Ethics into the Marketing Communications Class: The Case Of Joe Camel” American Marketing Association (AMA) Intercollegiate Conference, New Orleans, LA March 29-31.


Allan, David (2006), “Does Popular Music Make Causes Popular with Generation Y? A Survey of Live 8 Concertgoers,” Social Marketing Advances in Research and Theory (SMART) Conference Baniff, Canada October 19-21.


Allan, David (2006), “Music Placement in Prime-time Television Commercials,” Association for the Education of Journalism and Mass Communication (AEJMC), San Francisco, CA. August 4th – 6th


Allan, David (2006), “Music Effects on Shopping Behavior,” Advertising and Consumer Psychology Conference, Houston, TX. May 19th-21st


Allan, David (2006), “Comparative Effectiveness of 30- Versus 60-Second Radio Commercials On Recall and Rate,” National Association of Broadcasters/Broadcast Education Association Conference, Las Vegas, NV. April 27th -29th.


Allan, David (2006), “Are We Teaching Ethics in Marketing? A Survey of Saint Joseph’s University Students’ Attitudes and Perceptions,” American Marketing Association Intercollegiate Conference, Orlando, FL. March 23rd- 26th.


Allan, David (2004), “Effects of Popular Music in Advertising on Attention, Memory, Attitudes and Conation,” Popular Culture Association/American Culture Association Annual Conference, San Antonio, TX. April 7th-10th


JOURNAL/CONFERENCE REVIEWER
Journal of Advertising March-April 2007


American Academy of Advertising (AAA) Conference, Burlington, VT April 12-15, 2007


Social Marketing Advances in Research and Theory (SMART) Conference Baniff, Canada October 19-21, 2006


American Academy of Advertising (AAA) Conference, Reno, NV March 30–April 2, 2006


American Academy of Advertising (AAA) Conference, Houston, TX March 31–April 3, 2005


GRANTS
Allan, David (2007), “Don’t Blink or You Might Miss It,” National Association of Broadcasters


Allan, David (2007), “Incorporating Ethics into the Marketing Communications Class: The Case Of Joe Camel” Saint Joseph’s University Arrupe Center for Business Ethics.


Allan, David (2005), “Comparative Effectiveness of 30- Versus 60-Second Radio Commercials On Recall and Rate.” National Association of Broadcasters


Allan, David (2005), “Comparative Effectiveness of 30- Versus 60-Second Radio Commercials On Recall and Rate.” Saint Joseph’s University


Allan, David (2005), “Are We Teaching Ethics in Business? A Survey of Saint Joseph’s University Students’ Attitudes and Perceptions,” Saint Joseph’s University Arrupe Center for Business Ethics


PRESS
· Omaha World-Herald (10/21/07) “Will Hannah Montana follow other famous fallen teens?”
·Baltimore Sun (9/2/07) “A maturing Gen-X needs its own music”
·Lancaster Sunday News (8/12/07) 'High School Musical' (2) is in session
·NBC10 (6/28/07), Apple iPhones
·Washington Post (6/17/07), “And Now for a Syllable From Our Sponsor”
·MediaPost (2/9/07), “Miller Draws Outside the Lines With New Chill”
·Hampton Roads Pilot (12/12/06), “You May Find Fewer Presents Under the Tree This Year”
·Philadelphia Daily News (12/5/06), “It’s the Message”
·Sacramento Bee (12/3/06), “Tales of the Season”
·Allentown Morning Call (11/17/06), “A Colorful Choice”
·Philadelphia Inquirer (10/8/06), “Radio Station Owners Help Bad Ads Get Better”
·San Diego Union-Tribune (9/17/06), “Thursdays Jampacked With Hits”
·Radio & Records (9/8/06), “Cluster Sales Approach Hurts Smooth Jazz”
·Radio Business Report (8/10/06) “Here Are My Insights Into The :30s Discussion”
·Philadelphia Inquirer (7/3/06), “A Risky Move For Radio?”
·FoxNews.com (4/5/06), “Muzak: It’s Not Just for Elevators Anymore”
·Philadelphia Inquirer (3/21/06), “Satellite Radio Signal is Coming in Clear”
·Chicago Tribune (2/3/06), “How the Web is playing off Sunday’s Game”
·Philadelphia Inquirer (1/22/06), “Ad Culture” – Letter to the Editor
·Philadelphia Inquirer (11/15/05), “Three Weeks in Her Window of Opportunity”
·Philadelphia Inquirer (6/14/05), “The Music: Hits Likely to Stand, But Future Less Clear”
·Blackamericaweb.com (3/8/05), “Sharpton Calls for 90-Day TV, Radio Ban on Violent Music”
·Allentown Morning Call (3/2/05), “Is Strawbridge’s Next To Go?”
·The Business (2/6/05), “The 700m World Cup Sting”
·Atlanta Journal Constitution (11/18/04), “Racy Promo Scores, Big Time”
·Christian Science Monitor (11/17/04), “Disney Lawsuit Lifts Curtain On Hollywood Drama”
·San Jose Mercury News (10/27/04), “iPod’s Rock and Rollout”
·Philadelphia Inquirer (9/12/04), “New Club Ties to WXPN Have Competitors Worried”
·Philadelphia Inquirer (3/7/04), “Cleansing the Airwaves”
·Billboard Monitor (1/28/04), “Life After Radio and Records”


INDUSTRY EXPERIENCE
2002-Present Dave Allan Media & Marketing Philadelphia, PA
Consultant


2001-2002 Clear Channel Communications, Inc. Philadelphia, PA
SVP/Programming & Marketing
VP/Operations


1999-2001 AM/FM Inc. Philadelphia, PA
VP/GM WUSL & WJJZ


1997-1998 Chancellor Media, Inc. Philadelphia, PA
VP/Regional Urban Programming
Miami, Orlando, San Francisco, LA


1996-1997 Evergreen Media, Inc. Philadelphia, PA
Operations Manager
WUSL & WYXR


1994-1996 EZ Communications, Inc. Philadelphia, PA
Operations Manager
WUSL & WIOQ


1987-1994 TAK Communications, Inc. Philadelphia, PA
Program Director
WUSL


PROFESSIONAL SOCIETIES
·American Marketing Association (AMA)
·American Academy of Advertising (AAA)
·Association for Education in Journalism & Mass Communication (AEJMC)
·Broadcast Education Association (BEA)
·International Association for the Study of Popular Music (IASPM)
·International Communication Association (ICA)
·National Communication Association (NCA)
·Popular Culture Association (PCA)
·Society for Consumer Psychology (SCP)
·Theta Chi Fraternity


PROFESSIONAL CONTRIBUTIONS
2004 – 2005 National Association of Broadcasters Sub-Committee on Indecency


HONORS AND AWARDS
Saint Joseph’s University-Research Award 2006
American Marketing Association Faculty Advisor of the Year-AMA 2006
Saint Joseph’s University Faculty Advisor of the Year-WSJR 2004
Philadelphia Liberty Bell-Professional and Community Service 2002
Philadelphia City Citation-Community Service 2002
Pennsylvania State Citation-Community Service 2002


COMMUNITY
2006 – Present Philadelphia Safe and Sound Board of Directors
2005 – Present Special Olympics Soccer Referee
2002 – Present International Student Athlete Academy Board of Directors
2000 – 2002 Urban League of Philadelphia Board of Directors
2001 – 2002 Grover Washington Jr. Foundation Board of Directors
2001 – 2002 Universal Charter School Board of Directors
2001 – 2002 United Negro College Fund Advisory Council
1998 – 2003 Philadelphia Futures Student Sponsor
1998 National Association of Broadcasters Steering Committee
   

  
 
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